I don’t know if you’ve seen this latest add from Target, but I LOVE it. It features the adorable little kid named Ryan who has Down syndrome.
Time Magazine reports…
Target cast Ryan in its latest children’s clothing ad, and Nordstrom featured him in a campaign several months ago. Notably, Target did not publicize his inclusion; there were no self-congratulatory press releases or pats on the back, signaling that Ryan’s presence in the catalog was nothing out of the ordinary.
The move was praised on the blog Noah’s Dad, which is penned by a father of a special-needs child. He deemed the ad an inspiration to counter false stereotypes and look at people with fresh eyes, and lauded Target for not making a big deal out of Ryan’s casting.
Down syndrome stems from a genetic abnormality in which an extra copy of the 21st chromosome is produced. The condition affects more than 400,000 people in the U.S. and can be marked by cognitive delays, intellectual disabilities and increased risk of other medical conditions. Many of those afflicted with Down complete school and hold jobs, often with the help and support of family and friends.
Some of my favorite people to interact with in our lobby on Sunday mornings are children and adults with Down Syndrome. So glad they’re a part of our Cross Point family. And equally glad that pop culture is seemingly “recognizing” and “including” them in such advertisements.